An incredibly versatile dataset, here are just some of the uses to which you can put Points of Interest:

• Business intelligence - Explore the entire range of businesses, services and facilities in a particular area, such as accommodation, eateries and retailers, enabling better business planning

• Locate both your direct competitors and businesses who provide services that complement yours.

• Discover all the different services offered at the same address; for example, a dispensing chemist might operate as a pharmacy, an optician and a shop.

• Use the UPRN present in both Points of Interest and our AddressBase products to drill down into the detail of what is at a location.

• Find out how whether an address is near a police station – this can reduce the risk of burglary, meaning lower insurance premiums.

• Supporting public servicesTrack, monitor and analyse changing retail space in city centres over time.

• Analyse organisations’ proximity and accessibility to employees, transport links and component suppliersIdentify gaps in public service provision, such as GPs, dentists or public libraries.

• Quickly locate local landmarks when responding to emergency calls.Link crime clusters to potential trouble spots, such as cash machines and nightclubs.

• Enabling location-based services - Run truly targeted advertising campaigns – offers to potential customers via their mobiles in real-time mobile to as they shop – thanks to the precise location, company name and brand details included in Points of Interest

• Add value to your consumer applications by including the location of specific where’s my nearest features such as Wi-Fi hotspots, taxi ranks, cinemas or restaurants.

• Key features includes the brand, phone number and URL of every major British business.

Accurate up-to-date addresses and precise coordinates for every record in the dataset.Over four million records sourced and quality-checked from over 100 leading listing suppliers – and updated four times a year.

Flexible ordering – license only the data you actually need; for example, specific business categories within a particular geographical area.